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MRC | 2018
Our Thoughts & Ramblings


Jan 14, 2019

The Kitchen is officially open!

Last September, four companies assembled to build a creative environment unique to the city. An Architect, a Photographer, a Designer and a Podcaster, along with their respective team members, created what they affectionately refer to as ‘The Kitchen’.


Dec 12, 2018

Own your legacy.

A few years ago, I came across an article that shared life regrets from elderly folks living in hospice. What really struck home for me was that the biggest regrets were actually not about the things they had done in their lives, but rather the things they hadn’t done. They wished they had taken more […]


Aug 15, 2018

Man vs Machine: A Logo Contest

The other night, a sponsored post caught my eye: get a logo designed using artificial intelligence! “Hmm.. how good could they be” I thought. It was time for a good ol’ fashioned competition.


Aug 9, 2018

Brand 101: Consistency builds trust.

There are few things more comforting to a business than consistency. A consistent stream of revenue, a consistent employee, a consistent sales funnel, a consistent set of goals. The list can go on. When we know what to expect, it allows us to now just do the good work. One of the most important elements […]


Jul 31, 2018

Project Shoutout! Summer 2018 Edition

Welcome to the first edition of Project Shoutout, where we share some of the good people and projects we’ve been working with over the past couple of months. This month’s edition includes work for The Creative Exchange, Toros Cantina, and Donovan’s Dish. Dive in!


Jul 26, 2018

Developing Brand Empathy

With so much to do and get right when running a business, it’s easy to forget how to connect with your audience. We can lean on reactionary means to get the word out. We hit panic mode because we see what our competitors are doing, and start wondering if we need to do the same, […]


Jul 11, 2018

Outgrowing your Brand

After launching our previous site two years ago, we were so proud of what we had created. We wanted to portray ourselves as larger than who we were, and we did just that. Our online presence was looking sharp, like a high-dollar NY agency for the big players. But as time past, we began to realize… that wasn’t who we are.


Mar 26, 2018

Demystifying the B Word

The B word. What exactly is the B word? It has such a mysterious aura about it. Am I a B word? Is my look my B word? Is the way I talk my B word? Is the way people think of me my B word? Yes. Yes. Yes and yes.


Feb 6, 2018

Top 5 Super Bowl Ads from 2018

As a not-so-avid football fan, when the Super Bowl rolls around every February, I get hyped for one thing: the commercials! And this year didn’t disappoint. Enjoy the five ads that we’ve deemed the most memorable from 2018!


Jan 30, 2018

Design in the News: Missiles, Government, & Baseball.

As most designers do, I’ve always enjoyed taking note of the little things that make a design in the wild goodgreat, or even invisible to the public. I’ve stressed the importance of good design to non-designers who although they appreciate my passion, just don’t seem to care as much as I do. However over the last month, the importance of good design has made its way into the media and it’s great to see people recognizing its importance.


Jan 23, 2018

Shout out Tuesday! Matt Konar, Architect.

I wanted to give a big shoutout to my longtime friend and creative collaborator, Matt Konar. If ya don’t know Matt – you should. He’s one of the most in-demand architects for food and beverage concepts in the Triangle. And this is no surprise – as you’ll be hard pressed to find another architect with the kind of passion for their work than with this guy.


Jan 16, 2018

Yesterday’s Tomorrow by Don Hahn

This book concentrates on Walt Disney’s various visionary projects and collaborations, largely over the span of the 50s and 60s up until his untimely death in 1966. And man, it doesn’t disappoint. Let’s dig in.


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