The city of Raleigh unveiled it’s new logo, and shocker… people hated it! Well, not everyone. When we first saw the logo, we thought a few things.

  1. I wish we got the chance to design it!
  2. The symbolism is strong and represents the forward thinking nature of Raleigh.
  3. Can’t wait to see it rolled out in application.
  4. People need to realize that even though it cost 6-figures, it was a branding package that included a whole lot more than just the logo.

Overall, we really like the logo and congratulate the team over at The Assembly for giving our city a strong foundation to grow!