This is a dream project put together by a ‘pack of NC State alumni, one of which proudly served as student coach for Jim Valvano’s ‘83 NCAA championship basketball team. Back then, west Raleigh’s Hillsborough Street near NC State University was the place to congregate in the capital city. Whether it was for a special occasion or just part of the daily routine, government leaders, Raleigh residents and NC State students and faculty intermingled amongst local hangouts seeking food, drink and celebration that ultimately created memories and experiences that stood the test of time. They wanted to bring back that same sense of place and energy for future generations to come.
We had the honor and challenge of building a brand that honored the past, yet still had one foot firmly planted in the future. With carte blanche on the creative, we were able to help craft not only the name and story, but also the logo, signage, menus, advertisements and website.