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Lee Segui

From the initial seed of an idea to the closing argument, Lee Segui is in it for their clients, not the headlines—leading, protecting, and always pushing forward.

After breaking off from one of the largest plaintiff-side litigation firms in the world, the partners at Lee Segui knew they wanted to do things differently. The goal was clear from the beginning: to stand out amongst other law firms.

We positioned Lee Segui as the firm to idolize, fear, and trust, balancing gravitas with approachability through a contemporary, sophisticated visual brand identity and website.

Team Photography by Elise Mazzoni Photography
Logo Animation by John Lim

Stationery for Lee Segui
The Lee Segui mockingbird in maroon, over a light blue background with the words Always Pushing Forward to the right of it
The rationale behind choosing a mockingbird for the Lee Segui brand logomark
A spread of pages from the Lee Segui brand style guide book
Lee Segui's brand colors
Business cards for Lee Segui, showing the logo on a green background
A postcard with the Lee Segui brand and tagline, next to a photo of the team at the Raleigh Union Train Station
A desktop computer showing a slide deck cover with the Lee Segui logo and a team photo
A meadow-green notebook and a light blue coffee mug, both branded with Lee Segui's logo and taglines
Lee Segui logo on a canvas tote bag
Lee Segui logo in light blue over a navy blue background, next to a gold enamel lapel pin on a suit jacket
Lee Segui window signage showing their tagline of All In For The Client
Let's Work Together

Mochichis

The Donut Underground

Brand Identity • Creative Strategy • Graphic Design • Web Design • Web Development • Packaging • Illustration • Animation

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Mochichis