Featured Work

Mochichis

We were tasked with creating a new brand for not-your-mother's donut shop. Mochichis wants to bring a little bit of sweet attitude to Encinitas, CA through their inventive and fun mochi donut treats. Lots of sweets with just as much attitude, Mochichis' mascot, Chuck, is the perfect representation of the Donut Underground.

"Mochichi’s is more than a donut shop—it’s a vibe. Here you can grab donuts to beat the boredom at work or surprise the kids after school. Impress a date or stay up late, we don’t care. Just pick your flavor, build your box and keep it between us. This local spot is the best-kept secret in town and we’re cool to keep it that way."