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A photo of the back of a Macbook Pro laptop with two Help the Web branded stickers, featuring the mascot, Mr World Wide

Featured Work

Help the Web

Help the Web is a startup organization working to make the web more accessible to users with disabilities through education, consultation and free website accessibility tools. Through our conversations with founder Ryan Long, it became clear that this brand needed to stand out in a sea of corporate, "big tech" website accessibility tools. This brand needed to exude friendliness, support, fun and lightheartedness.

With the goal of turning every day websites in accessibility superheros, we crafted a logo that draws inspiration from a Batman's Bat-Signal, projecting into the sky and summoning the superhero. And to lend a helping hand is the brand's mascot, Mr World Wide.

As the brand's accessibility ambassador, Mr World Wide is inviting and friendly. There's nothing he loves more than making a website keyboard friendly for all to enjoy. And although he'll be the first to point out your website's flaws, he'll also be the first to lend a helping hand.

So, are you ready to become an accessibility superhero?

The full Help The Web logo on a yellow background, featuring Mr World Wide, the brands mascot
An overview of the pages of the Help The Web style guide
A yellow postcard design for an upcoming tech night that reads: Become a Web Accessibility Superhero, and has the Help The Web mascot
A sneak peak into the process, showing a wide variety of initial pencil sketches for Help the Web, including logotype and mascot explorations
A trio of Help The Web mascot, Mr World Wide, who is a globe with eyes, hands and legs. He is holding various flags, one that says Help The Web, one that says PASS and one that says FAIL
Two packs of various die cut stickers using different brand graphics from Help The Web
A horizontal logo for Help the Web with Help The in an off white color and Web in teal color, with a dark blue stroke and block shadow containing the letters
A layout of business cards showing the Help The Web brand elements in use
Two iPhone mockups showcasing Instagram story designs that give pointers on using High Contrast colors on the website for greater accessibility
A large screen during a presentation shows a presentation deck slide of Help The Webs mascot holding a green flag with the question: What is WCAG AAA Compliance?
A MacBook Pro slightly cracked open on a red background with a Help The Web sticker on the case
A Herschel laptop bag with two, Help the Web branded, enamel pins on it
A mockup of a branded hoodie sweatshirt, next to a graphic of Help the Webs mascot
A Help the Web branded graphic tee with the logo over the front chest pocket and a larger graphic on the back that asks the question: Is your website keyboard friendly?
Three embroidered Decky hats with various Help the Web logos on them
A Help the Web branded retractable banner mockup that asks the question: Is your site keyboard friendly?
A mockup of three floppy disks designed with Help the Webs colors and graphics to promote making the Internet more accessible for all
Badges for WCAG AA and WCAG AAA accessible websites to place in their footer
A photo of the back of red 1990 Mazda Miata with two Help the Web branded bumper stickers, one says Make Change and the other says Become An Accessibility Superhero
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