![K38 - Baja Mexican Grill - Interior Signage](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-Hero.jpg)
Featured Work
K38 Baja Grill
Opened in 1993, K38 has since been dishing up the best Baja-inspired menu and drinks. Inspired by the perfect waves out at kilometer marker 38 in Baja California, K38 is a welcoming establishment attracting customers of all ages and demographics. After long-term success in the Wilmington community, K38 came to MRC to help position themselves to expand into additional markets around the east coast. Below is a potential rebrand we presented that pushed the Baja-inspired motif to the limit.
![K38 - Baja Mexican Grill - Brand Identity - Primary Logo](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-0.jpg)
![K38 - Baja Mexican Grill - Before and After Logos](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-1.jpg)
![K38 - Baja Mexican Grill - Before and After Exterior Signage](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-2.jpg)
![K38 - Baja Mexican Grill - About the Logo](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-3.jpg)
![K38 - Baja Mexican Grill - About the Illustrations](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-4.jpg)
![K38 - Baja Mexican Grill - Papel Picado Illustrations](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-5.jpg)
![K38 - Baja Mexican Grill - Papel Picado Illustrations & Tote Bag](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-6.jpg)
![K38 - Baja Mexican Grill - Merchandise](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-7.jpg)
![K38 - Baja Mexican Grill - Merchandise](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-8.jpg)
![K38 - Baja Mexican Grill - Merchandise](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-9.jpg)
![K38 - Baja Mexican Grill - Match Boxes](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-10.jpg)
![K38 - Baja Mexican Grill - Gift Cards](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-11.jpg)
![K38 - Baja Mexican Grill - Take Out Paper Bags](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-12.jpg)
![K38 - Baja Mexican Grill - Menu Design Concept](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-13.jpg)
![K38 - Baja Mexican Grill - Coaster Design](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-14.jpg)
![K38 - Baja Mexican Grill - Logo Design](https://mrcraleigh.wpenginepowered.com/wp-content/uploads/2021/10/K38-Baja-Mexican-Grill-15.jpg)