K38 Baja Grill
Opened in 1993, K38 has since been dishing up the best Baja-inspired menu and drinks. Inspired by the perfect waves out at kilometer marker 38 in Baja California, K38 is a welcoming establishment attracting customers of all ages and demographics. After long-term success in the Wilmington community, K38 came to MRC to help position themselves to expand into additional markets around the east coast. Below is a potential rebrand we presented that pushed the Baja-inspired motif to the limit.