Featured Work

Two Roosters Ice Cream

Beloved by locals and a staple across Raleigh, Durham, and beyond, Two Roosters started in 2015, selling ice cream out of their custom vintage ice cream trailer. They quickly became a town favorite known for their handcrafted, premium ice cream, creative monthly flavors and instantly recognizable brand.

Throughout our discovery process it became clear that Two Roosters didn't need a full makeover. And as long-time fans of the brand ourselves, it was important to keep the charm that made Two Roosters, unmistakably Two Roosters: the teal color, the bold ICE CREAM type and the illustrated roosters. Our mission was to evolve the brand in a way that complements the existing, beloved identity, while pushing the creative boundaries.

To capture the vintage aesthetic of Two Roosters, we introduced a heritage-inspired, hand-lettered script logo that reflects its classic style. We refined the style of the illustrated roosters and added two charming mascots who embody the brand’s fun-loving spirit. We also developed a comprehensive suite of brand elements, including new type pairings, an expanded color palette, and so much more.

With the refreshed brand in place, we've continued to collaborate with the Two Roosters team, designing updated ice cream pints, cups, packaging, environmental signage, and merchandise that’s been a huge hit with fans.