The Durham Hotel
Mid Century Design. Downtown Durham Spirit.
In 2015, we were approached to build a website for The Durham Hotel, one of the most highly anticipated hospitality concepts in North Carolina. It was quickly evident that the site needed to not only serve as a reliable high-traffic room reservation hub, but also embody the same quality aesthetic one could expect from a visit to the award-winning establishment.
The challenge of creating a website for The Durham Hotel began early on, as their offerings were far more expansive than your typical hotel. They also needed to highlight their restaurant (helmed by James Beard Award-Winning Chef, Andrea Reusing), coffee shop, and rooftop bar where they could offer private and public events, with an incredible view of downtown Durham’s expanding skyline. We worked closely with The Durham Hotel’s team to make sure that all of these elements had their own space to attract their specific audiences, without sacrificing its clean, easy-to-navigate user experience. The success of the site established a relationship with their team that resulted in numerous other projects, including magazine ads, menus, signage, digital marketing and more.