Siebel Institute of Technology
The Siebel Institute of Technology has been the leading educational institute in the brewing industry since 1872. In preparation for their 150th anniversary, Siebel came to MRC looking to elevate their existing brand and give it new life. Since their previous logos creation over 30 years ago, the brewing industry has grown exponentially, and so has Siebel. The new identity needed to capture the growth and match the forward-thinking, industry-leading philosophy that Siebel was founded on, without deviating too far from their rich history.