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Lallemand Brewing

Over 100 years of premium quality.

Lallemand’s presence in the brewing industry dates from the early 1970s when the 100+ year old company started producing dried pure culture brewing yeasts for beer kit manufacturers in Canada. In subsequent years, this activity was expanded to the production of other specific ale and lager beer yeast strains for clients in the United States, Europe and Australia and Asia.
With an expanding list of goods and services to meet market demand, Lallemand reached out to us to create a new collection of branded materials with just the right kind of facelift.

Brand Identity, Graphic Design

Where MRC Came In.

Our initial engagement with the Lallemand team began with an in-depth product and services catalog. The project demanded a keen eye for the minute details as well as broader vision for an aesthetic upgrade. The result provided Lallemand with not only a “new-look” premium piece to hand to customers, but the start of a solid, trusted relationship with us. Since then, we’ve worked directly with their corporate marketing team to develop a series of branded pieces that are built upon that initial project.

Lallemand Brewing - Brand Colors

defining a color palette

Lallemand Brewing - Custom Icon Design

custom icon design

Lallemand Brewing - Custom Packaging Design

new product label design

advertisement designs

Lallemand Brewing - Poster Design

poster showcasing Lallemand's premium brewing yeasts

Lallemand Brewing - Booth Design

conference booth wall graphic, 3 meters tall!

Lallemand Brewing - Booth Design

supplemental conference booth designs

Lallemand Brewing - Booth Design
Lallemand Brewing Catalog

50 page catalog design

Lallemand Brewing Catalog

50 page catalog design

Lallemand Brewing - Tech Data Sheets

technical data sheets for each of Lallemand's products

Lallemand Brewing - Historical Photo

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