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Irregardless' primary logo and tagline of Since 1975

Featured Work

Irregardless

A staple in Raleigh approaching their 50 year anniversary, Irregardless came to us ready to shake things up. Over the years they had lost the spark that made them the funky neighborhood restaurant. It was time to showcase the restaurant's personality with a brand that’s as timeless, uniquely funky, and as authentically cool as Irregardless. Going back to Irregardless’s roots and looking to the future, the brand is centered around a handcrafted logo that ties to their original & highly recognizable sign, paired with bold type, a colorful palette and playful illustrations.

Creative Partner: Lauren Griffin (typogriff.com)

Irregardless' alternate, colorful logo with a tagline of 50 Years
Dictionary definition of Irregardless over a photo of the restaurant from 1975
A progression of the sketches and iterations before landing on the final hand lettering for the Irregardless logo
The Irregardless has both a clean and an inky version
Playful, custom illustrations for the Irregardless brand including a Napa Cabbage walking with a briefcase, a Broccoli playing a saxophone, and a Waffle waving a pennant flag.
A grid of one-color postcards showcasing the brand illustrations and type pairings for Irregardless
A gift card mockup with folder for Irregardless
Custom drinkware for Irregardless, including a 50 Year pint glass and a coffee mug with a Waffle mascot
A variety of colorful tote bags featuring the full Irregardless logo
Custom merch, including a shirt design and poster design for Irregardless
Two trucker hats with a logo and bold tagline for Irregardless
Custom menu design concept for Irregardless, and a mockup of a kraft paper to-go bag
Various social media story posts for Irregardless
Custom matchbook design and business cards for Irregardless
Landing page concept for the Irregardless website
A mockup of the Irregardless storefront today with conceptual graphics and signage
Irregardless
Let's Work Together

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