Hugger Mugger Brewing
The secret’s out. A brewery of bold intentions is born.
Dave and Tim’s idea to playfully bring the enigmatic world of secret societies into their beer brand was music to our ears. Masons. Magic. Sleight of hand. Ancient rituals. Creatively, the sky was the limit. What more could we ask for?
Hugger Mugger founders Dave McComas and Tim Emmert came to us with a vision of great beer wrapped in the mysterious and weird. After working extensively with their team and weeks of researching historical records under candlelight, we crafted a brand identity that is a playful tip-of-the-hat to secret societies, creating the standout brand they needed to position Hugger Mugger as a small-batch modern brewery. Since then, we’ve continued to work with Hugger Mugger as creative partners for the expansion of their brand ecosystem.