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Hub RTP Social District

Get social! Hub RTP, the downtown for the largest research park in the United States, is a vibrant place to work, live and now socialize with a drink in hand.

Through our discovery process with the Hub RTP team, it became clear the Social District needed a vibrant brand that people would want to be immersed in, fusing work and life. Contemporary, urban and creative were the pillars we rallied around.

With abstracted text bubbles, a vibrant color palette, and tech-forward brand type, the Social District brand brings socializing away from the digital world of text messages, Team chats & Slack channels, and into the physical. A place to kick back and enjoy a drink with a friends, IRL.

Photo of two people cheerings with Social District branded aluminum Ball Cups
The primary Hub RTP Social District logo over a bright green background
Three brand graphics, using multi-colored speech bubble graphics
A photo of a red, Hub RTP-branded digital display showing information about the Social District
A guide for businesses showing how and where to apply Window Decals for Hub RTP's Social District
An a-frame sign outside of a tenants entrance promoting that Drinks Are Sold Here for for Hub RTP's Social District
A guide for getting official, aluminum Ball cups printed with for Hub RTP's Social District branding
A social story post promoting for Hub RTP's Social District
Two digital displays for Hub RTP's Social District
Wayfinding and information barrier signage for Hub RTP's Social District
A spread of 16 pages from the Hub RTP Social District style guide
Hub RTP Social District logo over top of a rendering of Horseshoe's campus
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Alpaca Peruvian Chicken

Don't Worry, Eat Happy!

Brand Identity • Creative Strategy • Digital Marketing • Web Design • Web Development • Social Media • Packaging • Illustration

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