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Plated dish of ribs, broccoli, and chicken with a red plaid cloth napkin

Featured Work

Fatz Southern Kitchen

With 18 locations across Southern small towns, Fatz Southern Kitchen has been around since the 80s and it was beginning to feel that way. Looking to breathe excitement back into their restaurants for both their customers and their staff, Fatz came to MRC unsure what the future would look like. Following our discovery process, it became clear we needed to do a complete 180, making Fatz modern, bright, fresh and undeniably southern.

With a custom lettered wordmark, we leaned into feelings of familiar and familial, creating a brand that greets all walks of life with a fresh spin on Southern Hospitality. Modernizing traditional southern aesthetic, with patterns, graphics, fonts and colors, we created a foundation for endless fun to be had at Fatz.

Photography by Food Seen

Custom Lettered Fatz Logo with tagline of Where the Locals Eat, over a photo of ribs, chicken, potatoes and more.
A before and after of the Fatz logo.
A collection of Fatz branded Southern Doilies in a variety of colors.
The Fatz brand colors, including names like Peach Fuzz Pink, Beet Red, Honey Gold and Buttermilk White
The Fatz County Fair ribbon brand graphic over a photo of a woman holding a rib with sauce all over her hands.
Front and back design of a business card, laid out on a cutting board with a ramekin of ketchup
An assortment of menus for Fatz Southern Kitchen, including table tents, catering menus, brunch menu, lunch and dinner menu and drink menus.
Fatz, mid century inspired illustration style of a server holding two trays above her head and smiling in her red apron
Two table tent designs, one for World Famous Calabash Chicken and one for Chicken and Waffles
A two color printed kraft restaurant take out bag with Where The Locals Eat printed
An assortment of branded Tagline graphics for Fatz Southern Kitchen
Custom patterned deli paper under a pile of fries. An assortment of Fatz branded taglines make up the pattern with red ink on white paper.
Fatz southern peach shirt design with a flat illustrated peach on the front chest pocket and full back.
A Fatz billboard mockup showcasing All-You-Can-Eat Ribs
Fatz Catering van graphics
Photo of a juicy double burger and fries with the tagline Not Even the Fries and Skinny
An assortment of branded State silhouette graphics for Fatz
Mailer design for Fatz Southern Kitchen featuring Calabash Chicken
Website homepage design for Fatz Southern Kitchen
Instagram story and sponsored post concepts for Fatz Southern Kitchen
Colorful quilted square tagline graphics for Fatz
3D mockup of new box signage for the exterior of Fatz
A hanging vinyl banner advertising Fresh peach Cobbler out front of a Fatz Southern Kitchen
Let's Work Together

Bee Sweet Creamery

Soft Served Kindness

Brand Identity • Messaging • Graphic Design

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