River Days Lager
With spring fast approaching, Deep River Brewing Co reached out looking to rebrand their line of lagers, formerly Cottontown Lagers (named after their town, Clayton's, nickname). The three lagers' labels had inconsistencies in their design and didn't translate well on shelves for those unfamiliar with the Deep River brand and quality of beer. Wanting to reach a wider audience and position their lagers as a premium, easy-drinking, every day lager, we worked with the team at Deep River, landing on the name River Days Lagers before we worked up an exciting new look for the line. With metallic accents, bold pops of color and a consistent design across the line, River Days Lagers have been a big hit since launching. Prior to launching the rebrand, we put together a social strategy, including teaser & launch posts, along with sales sheets for distributors to promote the lagers.
Photography by Albright Studio