
Featured Work
Cook’s Burger Bar
Since opening in 2024, Cook’s Burger Bar (the latest concept from Against the Grain Restaurants) has quickly become a local staple in Williamsburg, VA. With chef-driven food and genuinely friendly service, Cook’s offers guests a blast of nostalgic familiarity.
As they prepared to open their second location, the Cook’s team came to MRC to elevate their brand and lay the groundwork for future growth. Through our discovery process, we understood the new brand needed to reflect the restaurant’s edge, playfulness, and authenticity. A place where foodies, families and nostalgia fans could come together for a top notch restaurant experience.
The result? A brand that feels timeless yet fresh, complete with a handcrafted wordmark, custom mascot illustrations, and a personality as welcoming as the restaurant itself.
Brand Mascot Illustrations by Lauren Griffin (typogriff.com)
Photography by Luke & Ashley Photography















