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Cook’s Burger Bar

Since opening in 2024, Cook’s Burger Bar (the latest concept from Against the Grain Restaurants) has quickly become a local staple in Williamsburg, VA. With chef-driven food and genuinely friendly service, Cook’s offers guests a blast of nostalgic familiarity.

As they prepared to open their second location, the Cook’s team came to MRC to elevate their brand and lay the groundwork for future growth. Through our discovery process, we understood the new brand needed to reflect the restaurant’s edge, playfulness, and authenticity. A place where foodies, families and nostalgia fans could come together for a top notch restaurant experience.

The result? A brand that feels timeless yet fresh, complete with a handcrafted wordmark, custom mascot illustrations, and a personality as welcoming as the restaurant itself.

Brand Mascot Illustrations by Lauren Griffin (typogriff.com)
Photography by Luke & Ashley Photography

Interior photo of Cook's Burger Bar with a logo mocked up on the wood paneling
Cook's Burger Bar logo with the Burger Boi mascot over a light background
Before and After logos of Cook's Burger Bar
Brand mascots for Cook's Burger Bar, including Fry Guy Fred, Burger Boi and Beer Can Bill
Cook's Burger Bar menu design with single and double patty icons
Signage at the host stand to wait to be seated
Letter board graphic showing the daily specials at Cook's Burger Bar
Koozie mockups and a photo of a table at Cook's Burger Bar
A beer can label, mocked up on a photo featuring a burger and fries at Cook's Burger Bar
A graphic showing type pairings for the Cook's brand, featuring two dollar mystery beers on Tuesdays
Various coaster designs shown amongst plated dishes
Two phones, showing social media stories for Cooks
Business cards and contact information graphics for Cooks Burger Bar
Exterior signage and back of shirt graphic for Cooks Burger Bar
Industry Night graphic for Cooks Burger Bar
Backlit sign design for Cooks Burger Bar
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Brand Identity • Illustration

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