World of Flavor
The founders of Bul Box came to us with a vision of giving the world a taste of the flavor-filled kitchens of South Korea and beyond - all within a fast casual space that expands beyond their Raleigh, NC roots. We developed a brand that reflects their core values of providing delicious, hand-crafted dishes with an identity that is instantly recognizable. Bul, meaning “Fire”, helped bring us to the flame-inspired red and blue colors, mixed with the healthy freshness of their meals with a dash green and pink. The primary logo is simple, clean, and modern, setting the tone for what to expect in the customer experience. The secondary “Box” mark is a perfect addition to the brand system that helps continue Bul Box’s awesome culinary story.
Photography by Food Seen