Featured Work

Alpaca Peruvian Chicken

As Alpaca Chicken expanded to 15+ locations across North Carolina, their brand needed to evolve to match its growth potential. Known for their authentic Peruvian rotisserie chicken and commitment to quality, Alpaca has become a beloved staple in the community.

We revitalized their visual identity to enhance visibility and reflect their vibrant personality. The updated color palette is bolder and more saturated, ensuring the brand stands out across various platforms—from storefronts to digital screens. Simplified typography and refined design elements create a cohesive look that resonates with both longtime fans and new customers.

This rebrand not only honors Alpaca’s roots as a family-owned business but also positions them for continued growth and recognition in the region.

Photography by Albright Studio